Why Simply Sending an Email is Not Nurturing
We are surrounded by relationships that require some form of ongoing nurturing – friends, family members, romantic interests, colleagues and professional relationships. One solitary act is not enough...
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Lead With a Bang – Create a Better Email Newsletter Header
Your email newsletter‘s header image, or masthead, gives your subscribers a powerful first impression. In mere seconds, your heading can communicate what your your newsletter is about and why your...
View ArticleFive Reasons Why Video Should be Part of Your Marketing
Marketing videos are a great way to reach your clients, prospects and referral sources through your messaging. Video messaging can instruct your clients and prospects, inform them of important...
View ArticleEmail Marketing Helps You Run the Exceptional Customer Experience Marathon
We’ve all heard the old adage that doctors make the worst patients, or attorneys make the worst defendants. This affliction is not limited to physicians and lawyers, however. It would appear that it is...
View ArticleFour Secret Ingredients for Cooking Up Viral Business Video
We’ve all seen those videos that seem to hit every inbox and social media feed across America. We talk about them at the water cooler, Tweet about them while in line for coffee, and occasionally even...
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3 More Tips to Batten Down Your Email Marketing Hatches
Ahoy, ye email marketers! Are your campaigns ship-shape? Come aboard with us as we continue our 12-point email marketing cruise and show you how to captain your own ship for smoother sailing. Don’t let...
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Our Email Marketing Voyage Offers 3 More Wet & Wild Tips
Are you ready to dip your toes in Personalization Springs, dive into Aesthetics Lagoon and create a splash at Call to Action Cove? Yesterday, we cast off from Strategy Pier, stopped at Subject Line...
View Article8 Steps To Writing Effective CPA Newsletter Articles (And Avoiding...
Do you need to write an article for your accounting firm’s marketing efforts? Don’t sweat it. Panic gets in the way of writing the story. If you follow a few simple tips, you’ll turn out a piece that...
View ArticleUnsubscribe Me: Why I Broke Up With Your Email Newsletter And What Would Have...
I recently asked a marketing email newsletter (which shall remain unnamed) to unsubscribe me. I was a bit heartbroken to be ending the email relationship with one of my long-time favorite newsletters....
View ArticleFour Types of Stories That Will Help You Earn More Business
The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of...
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