How To Generate Quality Content
We’ve talked about what quality content is. We’ve talked about why we need it. Now, let’s talk about how to create it. Most people assume that quality content* demands special skills, such as brilliant...
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Join Us For Our First Marketing Mondays Twitter Chat! #MktgMonChat
MARK YOUR CALENDAR – August 12, 2013 from 12-1 pm (ET) Join the Content Marketing Conversation To follow and participate in the chat, enter the hashtag #MktgMonChat in the search box at the top of your...
View ArticleUsing Video in Your Marketing Does More Than Just Create Brand Awareness
Short online videos are quickly becoming a preferred medium for news and information. A recent survey showed that 80 percent of marketers plan to use video in emails. In addition, for marketers that...
View ArticleContent Marketing 101 – Five Tips for Creating Engaging B2B Content
Need a content marketing crash course? Content is at the heart of your marketing strategies, so it makes good, clean sense to create content that informs and engages your readers. It isn’t enough to...
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Educating Your Clients with Email Newsletters
The economy is in recovery, but it is still a challenging climate for many businesses. To compound this, many business owners have never had formalized business training. Others may have had...
View ArticleFive Mouth-Watering Morsels of Content for Your Social Media Marketing
Social media content should be presented to your social fans and followers in easily-digestible morsels. Think in terms of butler-passed hors d’oeuvres during cocktail hour at an event. The mini...
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In a World of Buzz, Silence is Not Golden: A Case Study
Here’s how to make sure your firm is heard from As communications proliferate, especially through digital media, success increasingly depends on standing out from the clutter. That in turn depends on...
View ArticleWhy I Broke Up With Your Email And What Would Have Made Me Stay
I recently unsubscribed from a marketing email newsletter (which shall remain unnamed). I was a bit heartbroken to be ending my email relationship with a long-time favorite newsletter. I had loved and...
View ArticleThree Steps to Targeted Messaging
Online marketing offers the ability to see the results of your firm’s marketing efforts in great detail. There is value in knowing factors such as website hits or click rates from B2B email campaigns...
View ArticleAccounting Firms Rank Content-Based Offerings and Relationships as Most...
According to the new VitbergLLC 2013-2014 Survey of CPA Firm Best Lead Generation Practices, the nation’s most progressive and largest accounting firms generate more leads through content-based offers,...
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20 Fascinating Marketing Statistics and Predictions for 2014
…with a video and an infographic! What can we expect in terms of content marketing in 2014? According to research done by WebDAM in order to create this cool infographic (below), content marketing...
View ArticleFive Fantastic Tips to Make Your 2014 E-Marketing Soar
In 2014, we will continue to look on as marketing and communication preferences evolve. Social media has placed us in a world where digital connections are personal connections, a penchant that flows...
View ArticleEntice Readers With Custom Content
Including interesting articles, announcements, and other types of content in your professional email communications might seem like no easy feat. Like many, you may find it difficult to come up with...
View ArticleWarm Up Your Email Marketing With These Three Quick Tips
The weather is cold, but your messaging doesn’t have to be. Make sure your email relationships with clients and prospects stay warm by giving them uncluttered, engaging snippets of information that...
View ArticleHave No Fear! It’s Easy to Write a Custom Newsletter Article
Creating your own custom email newsletter content can seem a bit daunting. But have no fear! It can be easier than you think to write email newsletter articles that help you reach your email marketing...
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Coming to Terms With Outsourced Content
The content you share is as individual as your firm and reflects what’s special about your expertise, but you can still outsource its creation and get great results. What’s the most important key to...
View ArticleMaking Outsourced Content Work for You
Now that you’ve decided to outsource, focus on these things to help your accounting firm get the most out of your content. Once you’re ready to outsource and you’ve made the strategic decisions about...
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Blog Roundup: Five Posts Filled With Writing Tips To Get Even The Most...
We get it. Writing content for your marketing efforts can be tough. (So tough, in fact, that many of you let us do that part for you.) But it is worth it. Original articles can be a welcome supplement...
View ArticleWhy Simply Sending an Email is Not Nurturing
We are surrounded by relationships that require some form of ongoing nurturing – friends, family members, romantic interests, colleagues and professional relationships. One solitary act is not enough...
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Lead With a Bang – Create a Better Email Newsletter Header
Your email newsletter‘s header image, or masthead, gives your subscribers a powerful first impression. In mere seconds, your heading can communicate what your your newsletter is about and why your...
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